Civitatis highlights a structural shift in European travel
Civitatis, the leading curated marketplace for Spanish and Portuguese-speaking tours and activities worldwide, has identified a structural shift in European travel behavior, where curated experiences are becoming a primary driver of destination choice. The finding comes from The 2026 European Experiences Traveler Outlook, a new report produced by Arival in partnership with Civitatis. The research shows that European travelers are taking fewer trips and becoming more selective with their travel spending. However, experiences are emerging as the emotional and cultural core of the journey, with travelers prioritizing meaningful, immersive and personalized activities over volume or frequency of travel.

